Each year the NaturallyCurly Editors set out to find and test the best products and tools on the market for curly, coily and wavy hair. Our twelve editors - ranging in hair types from 2A to 4C - have tested hundreds of products from the tried-and-true Holy Grails to the up-and-coming new kids on the block. Here are a few (but not all) of the criteria we used to make our decision:

  • Does the product work for your hair type?
  • Would the product replace your Holy Grail product in that category?
  • Ingredients
  • Does the product do what the packaging claims it will do?
  • Does the product have added benefits not listed? What are they?
  • Ease of use and product distribution
  • Packaging and product functionality
  • Innovation
  • Scent

After months of deliberations and a few heated debates we are thrilled to announce the final winners of Editors' Choice 2015.


Clarifying Shampoo

Shampoo Bar

  • TYPE 2 - None

Dry Shampoo

  • TYPE 4 - None

Cleansing Conditioner

Daily Conditioner

Leave-In Conditioner

Deep Conditioner



Styling Cream

Styling Gel

Cream Gel

Frizz Fighter

  • TYPE 3c - None
  • TYPE 4 - None

Product to Cocktail

Smoothing or Straightening




  • TYPE 3c - None
  • TYPE 4 - None

Hair Oil

Styling Tool or Necessity

Retexturizing Tool

Hair Growth Product

Mousse or Foam Product

  • TYPE 4 - None

Shine Spray