Introducing NaturallyCurly's 2015 Editors' Choice Winners!

Each year the NaturallyCurly Editors set out to find and test the best products and tools on the market for curly, coily and wavy hair. Our twelve editors - ranging in hair types from 2A to 4C - have tested hundreds of products from the tried-and-true Holy Grails to the up-and-coming new kids on the block. Here are a few (but not all) of the criteria we used to make our decision:

  • Does the product work for your hair type?
  • Would the product replace your Holy Grail product in that category?
  • Ingredients
  • Does the product do what the packaging claims it will do?
  • Does the product have added benefits not listed? What are they?
  • Ease of use and product distribution
  • Packaging and product functionality
  • Innovation
  • Scent

After months of deliberations and a few heated debates we are thrilled to announce the final winners of Editors' Choice 2015.


Clarifying Shampoo


Shampoo Bar

  • TYPE 2 - None

Dry Shampoo

  • TYPE 4 - None

Cleansing Conditioner

Daily Conditioner

Leave-In Conditioner

Deep Conditioner




Styling Cream

Styling Gel

Cream Gel

Frizz Fighter

  • TYPE 3c - None

  • TYPE 4 - None

Product to Cocktail

Smoothing or Straightening




  • TYPE 3c - None

  • TYPE 4 - None

Hair Oil

Styling Tool or Necessity

Retexturizing Tool

Hair Growth Product

Mousse or Foam Product

  • TYPE 4 - None

Shine Spray

  • TYPE 3c - None

  • TYPE 4 - None

Edge Tamer

  • TYPE 2 - None

Home Color

Emerging Brand

New Collection

Most Innovative Product

Most Innovative Tool

Kids Line

Curious how these products were chosen? You can read about it here, or watch this video for a fun (and accurate) reenactment.