pantene pro-v new shampoo formula

After over a decade of research, world famous drugstore brand, Pantene, just reformulated most of their shampoos.

The brand’s reformulation includes a proprietary blend of pro vitamins, antioxidants, and tiny lipids infused into the shampoo formulas and designed to improve smoothness, softness, and add shine to the hair without weighing it down.

Many shampoos strip away essential hair moisture and fat, along with the dirt and oil they remove while cleansing. Pantene set out to fix this problem with a focus on a groundbreaking, unique ingredient reformulation.

"The lipid-based ingredient is the standout here—I’ve never seen it in hair care before,” says cosmetic chemist Ron Robinson. “Chemically, it should offer the best of both worlds—cleansing well while keeping hair’s moisture.”

The lipids slip under the hair cuticle as you rinse to replace essential fatty acids that are usually lost to suds. Allure's testers, who had the chance to try the newly reformulated shampoos, reported that “even our most highlighted testers noticed that their hair felt softer and less snarled (before conditioner) after a single wash.”

The formula does still contain sodium laureth sulfate and sodium lauryl sulfate, sodium laureth sulfate and dimethicone, which will rule it out for sulfate-free and silicone-free curly customers, but we know there are plenty of curlies who use these ingredients without issue or use them sparingly.

What do you think?

We know that curly and coily hair are most vulnerable to the damage and dryness that harsh cleansers can inflict on fragile strands, so we are most interested in hearing from you, our community, on what you think of the formula. Products formulated specifically for curly hair tend to be found at higher price points than those for straight, and drugstore products are still a mainstay in many of the bathroom cabinets of our editors and readers.

We want to know, does the new Pantene Pro-V formula dry out your hair, or does it leave your strands softer and smoother without weighing you down?

Share your first impressions and reviews in the comments!

Read next: 25 Best Gentle Shampoos for Curly Hair

Sources: AllureMSN Wellness, LA Times