Twirl Around Crunch-Free Curl Definer features an innovative dual formula featuring a hydrating cream and smoothing gel in a beautiful swirl. With Twirl Around, frizz will be controlled, leaving curls defined and tamed without any frizz or crunchiness.
The secret weapon for creating sexy, tousled beach waves is Ultimate Wave Beachy Texture Cream-Gel. This humidity-resistant cream-gel adds loads of texture and forms and separates waves for perfectly imperfect, frizz-free styles.
After extensive research, JPMS launched it’s campaign for Paul Mitchell Curls inspired by the emotional relationship curlies have with their hair — from the joys and struggles to the passion and love. They called their campaign,”The Truth About Curls.”
Read More: Trying Out the New Paul Mitchell Curl Line
