The Curly Girl Challenge is well underway, and dozens of people already have submitted their stories.

Lorraine Massey, co-founder of the Devachan Salon and author of “Curly Girl,” launched the Curly Girl Challenge on to find three more curlies to add to “Curly Girl 2,” the sequel to her popular book.

She’s looking for people to share their curl truths and their experiences about using Deva products in their quest to accept and love their curls. Massey says, “‘Curly Girl 2’ will be written by all of you, metorphoriCURLy speaking!”

This challenge is not about who does it fastest or longest. We encourage you to try the products and share your results. If you have already been using Deva products, you are also welcome to join this challenge, which runs through May 31.

This is what some some of the entrants had to say:

karaellenhughes: “I learned that I could actually wear my hair with its natural curls and look good not like a big frizz ball.”

lilalex2: “I think I looked too buttoned up before going curly, and now my hair reflects my irrepressible personality. Do you think I look 65? I am!”

nycarolinapr76: “That feeling comfortable in my own skin at this point in my life needed to start with making peace with my curly hair.”

Air418: “I learned that I have beautiful, naturally curly hair, and I learned to love my beautiful, naturally curly hair.”‘

Ms. Temple: “My curls are actually manageable, with the right knowledge and styling products!”

shanij: “I needed an intervention! And that’s when I learned about the Challenge… It dawned on me — I need to stay curly!”

Join the fun! Tell us why you deserve to win the Deva Curly Girl Challenge.

Michelle Breyer

As co-founder of, a website for curly hair she began with her business partner and friend, Gretchen Heber, Michelle Breyer helped create the leading community and resource for people with curly hair. Frustrated by the lack of information on curly hair and the limited products available in the marketplace, the duo launched the site in 1998 with the help of a 14-year-old web designer. When Procter & Gamble called three years later to advertise to the® audience, Breyer knew they had indeed created a force in the industry, providing helpful information and unparalleled expertise for what was then considered a niche market.

No comments yet.