Everyone’s hair is different. Why should you use the same products?"
Function of Beauty
courtesy of Beauty Junkies Unite

You have never met a brand that has shampoo and conditioner that is specifically designed for your hair. That is, until now. Meet Function of Beauty, the brand that is putting a dent in the the evolution of the haircare industry, changing the way you shop for hair products forever.

What is Function of Beauty?

Created and developed by team of experts, Zahir Dossa, Joshua Maciejewski, and Hien Nguyen, Function of Beauty understands the difficulty of shopping the hair care section of a store and finding a shampoo and conditioner that works for someone's unique head of hair. This is why the computer scientist, engineer, and cosmetic chemist team designed a system that uses science to personalize hair products that fit your specific hair type. With over 300 million shampoo and conditioner combinations, Function of Beauty customizes sets that are cruelty-free, sulfate-free, silicone-free, and paraben-free. They are 100% natural. There is no guess work and the user no longer has to struggle with finding the products that work best for their unique hair. 

courtesy of XoJane.com

How it works

Getting started is easy. Simply complete a hair profile by answering a few questions about your hair type, its characteristics, and hair goals. Once you have completed your profile, choose a size for hair products and a name.  The Function of Beauty algorithm will formulate your own personal shampoo and conditioner set and be sent to you in the mail.

How much does it cost?

You can choose between 8oz bottles or 16oz bottles. The 8oz set of shampoo and conditioner is $13 per bottle, and the 16oz set is $19 per bottle. For reference, a SheaMoisture bottle of conditioner is $10.99 for 13oz which works out to be $1.18 per ounce. A 10oz bottle of Elucence conditioner is costs $9, which is $1.11 per ounce. The 16oz Function of Beauty conditioner works out to be $1.19 per ounce, so it is very close in price to SheaMoisture and more expensive than Elucence, but not by much. You can also choose to buy the 8oz shampoo and the 160z conditioner for $32 if you (like many curlies) use more conditioner than shampoo.

Who Function of Beauty is ideal for

Literally everyone. From those with straight hair, to wavy, curly, or coily hair. Function of Beauty offers the option of choosing from several haircare goals. The system is specifically designed to work well for chemically treated hair or scalps that suffer from dryness. This services also recognizes that not everyone is keen on a particular fragrance or scent, so they let the customer decide. There's a selection of fragrance options from essential oils that can be added to shampoo and conditioner. You in in control of customizing hair products for YOU.

Adjusting your "hair profile"

Who said our hair goals will stay the same? Function of Beauty understands that our hair needs change depending upon several factors, from our health to a change in hair dye. Once you feel your hair needs a change you can alter your shampoo and conditioner set by simply logging in to your account and chat with a chemist that will answer any questions you have and adjust your hair profile to fit your needs.

We have reached out to Function of Beauty to see if we can try the products on a few different hair types and review them for you, but we would definitely like to hear from you if you have tried these custom products yourself - let us know in the comments!

Have you tried this service? Would you be willing to?