Shop all your favorite products for curly, coily and wavy hair in one place: SHOPNaturallyCurly is back! Whether you’re looking for drugstore, salon or niche brands, stock up on your Holy Grails and discover new favorites reviewed by thousands of like-minded curly community members.
Opening Weekend Sale
We’re so happy to be back and can’t wait to re-engage with our community in a whole new way! And to celebrate, we’re having a Memorial Day Sale with $15 off $50 or more, free domestic shipping on orders $50 or more through May 30. Use the code 20MEM22 at checkout to redeem your discount. Our opening weekend sale includes curly favorites like Soultanicals, Curls, tgin, Eden BodyWorks, Caniivy, KinkyCurly, and Curls Dynasty.
SHOPNaturallyCurly has been curating a curly selection of products like no other since 2004, when NaturallyCurly Co-Founders Michelle Breyer and Gretchen Heber were personally mailing products to curly community members across the country from Gretchen’s home. “For a lot of brands like Jessicurl, DevaCurl, and Miss Jessie’s we were the first place besides their own websites to sell their products” shares Michelle Breyer. Brands like AG and Jessicurl used NaturallyCurly’s forum, CurlTalk, to gain valuable insights from the curly community to develop new products that meet our needs. “I like to shop there because I can get products from so many different brands at once, get them shipped with one shipping cost, and get them all in a couple of days” says CurlTalk user gardencurls.
Add to Cart: Award-Winning Products
Need some Holy Grail recommendations to add to cart? Check out these Best of the Best Award-winning curl products, as voted on by the NaturallyCurly community:
1. Rizos Curls Refresh & Detangle Spray
Refresh and moisturized your curls without weighing them down.
Voted Best Detangler for Type 3 Curls
2. Mielle Organics Rosemary Mint Strengthening Edge Gel
Give your edges the hold your style needs along with strengthening ingredients for hair growth.
Voted Best Edge Control for All Hair Types
3. Camille Rose Naturals Almond Jai Twisting Butter
So beloved it won multiple awards, pick up this Holy Grail butter to keep your twists and braids looking their best this summer.
Voted Best Styler for Twists and Braids for All Hair Types, and Best Hair Butter for All Hair Types
4. ApHogee Keratin 2 Minute Reconstructor
This powerful at-home reparative treatment is a must-have for anyone with lightened, bleached or damaged hair.
Voted Best Treatment for Type 4 Coils
5. The Doux Mousse Def Texture Foam
Definition, shine, volume, touchable control – this has everything you could want in a styling product.
Voted Best Mousse for All Hair Types and Best Holy Grail Product for All Hair Types
6. Ecoco Ecostyler Professional Styling Gel with Olive Oil
Name a better curl product for less than $4, we’ll wait.
Voted Best Hair Gel for All Hair Types
Delivering all the bang for your buck, Cantu is your brand pick for Best Value.
Voted Best Value Brand for All Hair Types
Read next: The 15 Best Styling Products, According to Naturals
8. SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Hair Masque
Tangle-melting, hair-softening moisture in a tub. Look no further for DEEP conditioning.
Voted Best Deep Conditioner for Type 3 Curls
9. As I Am Coconut CoWash Cleansing Conditioner
This co-washing product has been winning NaturallyCurly awards for close to a decade. If you’re looking to cut down on shampoo, add this to cart.
Voted Best Co-Wash/Cleansing Conditioner for All Hair Types
This product swept all Type 2, Type 3, and Type 4 awards for this category!
10. SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie
This classic, multi-use curl cream by SheaMoisture wins beauty awards year after year for a reason.
Voted Best Styling Cream for All Hair Types
Check out SHOPNaturallyCurly to discover your next Holy Grail product!