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If you’re currently transitioning and newly embracing your curls, you may have come across the popular technique, The Curly Girl Method. When you’re first starting your journey it can feel daunting not knowing where to start or which products to use, so many curlies have found this technique to be helpful to better understand how to create a healthy hair regimen that fits their unique hair needs.

What is the Curly Girl Method?

The Curly Girl Method, from Lorraine Massey’s book “Curly Girl: The Handbook,” is a hair care method that trades in damaging habits (like shampooing and heat styling) for a healthy curly hair regimen using quality ingredients free of silicones, parabens and sulfates. While this set of recommendations has been shown to have incredible results for many curlies in our community, you should always feel free to modify them to suit your hair!

Now more than ever, it’s important to be conscious of your health and what you put in and on your body. Choosing the best products for your hair depends on a few things such as hair needs, ingredients and overall hair goals.


To help simplify your hair regimen, Pump Hair Care created a vegan curly hair collection that is Curly Girl Method Approved and nourishes your strands from the inside out. Not to mention, this innovative and eco-friendly hair care brand is packaged in sugar cane tubes, with a zero carbon footprint to create a safe and clean environment for us all.


What makes this brand so unique is the entire collection is plant based, vegan and cruelty-free. Their hero product that is key for strengthening and hydrating your hair is The Curl & Grow Mask , a deep conditioner packed with Biotin, Jojoba Seed Oil, Rosemary Leaf Extract, Nettle Leaf Extract to strengthen and nourish your curls to enrocurha ehealth hair growth. This mask is designed specifically for co-washing so no shampoo is needed before using this mask.

Want to see how to use this hair mask to bring your curls back to life?

Watch this video below to see how @alyssarxs used the The Curl & Grow Mask and the Pump Soft Curl Gel to stregthen and define her curls with only two easy steps.

For the conscious curlies, let’s take a deeper look at the ingredients to understand the amazing benefits:

Biotin: contains high levels of Vitamin B which forms proteins to thicken hair and encourage hair growth.

Rosemary Leaf Oil: A powerful antioxidant with anti-inflammatory properties, the extract in this plant is known to increase circulation and stimulate hair growth! Better yet, rosemary has been shown to even fight alopecia and restore hair loss. 

Nettle Leaf Extract: Rich in vitamins and minerals that aid as antioxidants (iron, magnesium zinc), which protects your hair from signs of aging, and stimulates growth. 

Jojoba Oil: Made of 97% monounsaturated fats and it is similar to sebum, the natural oil that the scalp secretes, which is what makes it the perfect hair moisturizer! You can moisturize your hair without disrupting your scalp’s PH balance, and this helps you fight dandruff and promotes hair growth 

Have you tried Pump Haircare? If so, what product is your holy grail? Let us know your thoughts in the comments below.