New year, new solutions to your biggest curl concerns. 

These are the new curl product launches to try on winter hair that’s lost its bounce, over-processed curls in need of TLC, and even your most stubborn knots. There’s a curl product on this list for every curl pattern to try. 

We hope you find a new Holy Grail in 2023!


  1. Curl Keeper Slip+™ Extreme Detangling Jelly

Curl Keeper Slip+ is a new spot detangler for stubborn knots. It penetrates even the most tangled hair quickly for easy separation. The gentle non-greasy formula lubricates and loosens knots and tangled curls.


  1. DevaCurl Mist of Wonders

DevaCurl just launched Mist of Wonders, an elevated leave-in spray that moisturizes and reduces frizz, eases detangling, strengthens curls and protects hair from heat up to 450 degrees. A refillable pouch is also available for purchase alongside the uniquely formulated leave-in, to refill the spray bottle as needed.

Mist of Wonders is set to be released on January 18, 2023.


  1. AMIKA Water Sign Hydrating Hair OIl

Amika's new Water Sign Hydrating Hair Oil, especially good dry, coarse, or textured hair, is a lightweight oil that attracts nearly 3 times more hydration and instantly reduces frizz. The silicone-free oil, contains such potent ingredients as squalane and hyaluronic acide.


  1. TRESemmé One-Step Curls Creme-Gel

Designed to streamline your styling regimen, last year TRESemmé introduced its One Step Styler Collection. This year, it added two new stylers to the collection. One Step Curls Crème-Gel provides the hold of a gel and the hydration of a crème for defined and nourished curls without the frizz. The One Step Blowout Cream achieves silky-soft body without the frizz and heat damage. 


5. Flora & Curl African Citrus Bloom Radiance Mask

The Flora & Curl African Citrus Bloom Radiance Mask protects dull and weather-worn curls using a blend of plant oils rich in Vitamin C, Vitamin E and antioxidants, including Sweet Orange and Papaya Oil. 


  1. Luv Ur Self Curly 3-Step System

The Luv Ur Self Curly 3-Step System is designed to streamline your hair regiment. It includes Gentle & Moisturizing Shampoo, Hydrating & Detangling Conditioner and Curly All-in One Styler. 


  1. Gisou Hair Mask

This intensive nourishing mask is enriched with Mirsalehi Honey from the Mirsalehi Bee Garden, formulated to hydrate and replenish hair while improving its elasticity, shine and health.


8. JVN Complete Instant Recovery Heat Protectant Leave-In Serum 

JVN Complete Instant Recovery Heat Protectant Leave-In Serum is an intense, nourishing, transformative leave-in treatment designed to repair and smooth weak, ultra-damaged, over-processed hair with a silky finish. It includes the Hemisqualane silicone innovation, which uses sugarcane fermentation. 


  1. Ceremonia Waves & Curls Kit

The Ceremonia Waves & Curls Kit includes the award-winning Aceite de Moska, a heritage scalp remedy oil that nourishes the scalp. All-in-One Champú and Acondicionador and Pequi Curl Activator, for maximum definition without the crunch.


  1. Bouclème Seal + Shield Curl Cream

Bouclème Seal + Shield CurlCream is a lightweight glycerin-free leave-in cream that smooths and defines curls. It contains organic shea butter, castor oil and coconut fruit extract as well as natural ingredients such as  Grapefruit and orange peel oils and bergamot fruit oil.


  1. SheaMoisure Argan Oil & Shea Butter Waves Pomade

SheaMoisture Argan Oil & Shea Butter Waves Pomade is infused with golden argan oil and Fair Trade Shea butter creates wave styles and provides lightweight hold for everyday styling. 


  1. Virtue Curl Discovery Kit

Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with Virtue’s Curl Shampoo and Conditioner and Leave-In Curl Butter. All three products are loaded with Virtue’s nourishing Alpha Keratin 60ku (ethically sourced from human hair), a reparative protein that mends damage.


  1. Eva-NYC Curl Collection Set

The 3-piece Eva NYC Curl Collection is designed to define, refresh and enhance your curls. The line - packed with such ingredients as Aloe, Cactus Flower Extract, Grape seed Oil, and Olive Fruit Oil - includes Just Glisten Hair + Body Shine Mist, Gotta Bounce Curl Defining Cream and Bounce Back Curl Reviving Mist. As an added bonus, Eva NYC's packaging is now made from 100% recyclable aluminum! 


  1. The Pattern Blow Dryer

The new Pattern Blow Dryer by Tracee Ellis Ross comes with four unique attachments. The diffuser to define your curls or set Bantu Knots, a brush attachment to elongate and lengthen, the wide tooth comb attachment lifts and volumizes your curls, and the concentrator nozzle attachment focuses air on smaller sections and the roots. 


  1. Zotos Wonder-Full Waves Pumping Gelee 

This new no-crunch gelee was formulated to give you a light hold  for wavies and curlies that "no product feel.”