For six months, nine lucky NaturallyCurly community members were selected out of hundreds of applicants to join the exciting Grow Out Diaries challenge. We chose women from every stage of the natural hair journey from transitioners to recent Big Choppers to TWA’s and veteran naturals.  The women have been trying one product line formulated to make their natural hair grow long and strong. But here’s the catch: they had no idea who the brand was.

They put their trust in us as they exclusively used these products, all the while wondering who the mystery brand might be and more importantly, what the ingredients were! They’ve been filming and charting their hair growth along the way, so stay tuned for the full reveal.

Today we’re so excited to announce that the mystery brand of our Grow Out Diaries is none other than Dark and Lovely Au Naturale Anti-Breakage!

You know their name, you probably know their packaging, but this is a totally different approach from the brand as you know it. The line includes four products, a cleanser, conditioner, a butter and an end protector.

The women reviewed the mystery products over a six month period and found that their hair had grown longer, felt healthier, and they were experiencing less breakage during this time. You can watch their full reviews and length checks – along with their reactions to finding out who the brand was – on YouTube.

The Tension Release Hair Wash and Strength Restoring Conditioner are sulfate free, silicone free, and paraben free so they’ll cleanse and moisturize without stripping your hair of its natural oils. Just the way we like them. And you won’t find any parabens, mineral oil or petrolatum in the Super Softening Hair Butter or the Root to Tip Mender. So they’ll be a hydrating treat for your breakage-prone strands without the buildup or greasy transfer.

The line launched last night at a fab party in New York City, and the Grow Out Diaries participants were in attendance along with some of our favorite vloggers, bloggers, special guest Marsha Ambrosius, Bites by Bravo TV’s Chef Roblé and tunes by DJ Moma.

The NYC Launch Event

This post is sponsored by Soft Sheen Carson.


NaturallyCurly has been on a mission to educate, empower, entertain and inspire women to have healthy discussions about hair and beauty since 1998. We explore everything from self-acceptance to finding the best hair care products for all textures.

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