Nothing makes the natural hair community more delighted or disappointed than new products and new formulations! As of late we have noticed that SheaMoisture pulled a Beyoncé by releasing new products in the Yucca and Plantain collection along with reformulating the entire African Black Soap collection without a formal announcement. But that’s ok, we’re not mad. We love surprises! Another brand that reformulated its entire collection is ORS Curls Unleashed. We love when brands listen and take action concerning the consumer’s wants and needs. Brands can hire the most experienced cosmetic chemists but unless they are attentive to the wants of the consumer, whether it is a desire for more natural ingredients, slip, or no lather, it is important to formulate with the consumer’s expectations in mind.
SheaMoisture African Black Soap and Yucca and Plantain
We’ve spotted that the SheaMoisture Yucca and Plantain collection, formerly Yucca and Baobab collection, has expanded by adding a Wave Defining Lotion, Anti-breakage Firm Hold Gel Cream, and Anti-breakage Body Lifting Styler. The African Black Soap collection has been completely reformulated along with name changes. The Dandruff Control Shampoo, previously known as the Deep Cleansing Shampoo, is now an opaque yellow hue. The conditioner previously known as the Balancing Conditioner is now a Dandruff Control Conditioner.
The beloved purification masque is no longer brown and loose in consistency; it is now a thick, white Dandruff Control Masque. The consistency? Well, that would require me contaminating the product with my fingers without purchasing it, so if you’ve tried it then let us know in the comment section. We are not sure if the new addition Dandruff Control Pre-poo Rinse is replacing the Dandruff and Dry Scalp Elixir but I can already tell you that I love the packaging. If you want to know the way to a curly heart, then start packaging products that focus on the scalp with narrow nozzles.
For all of the curlies with scalp conditions, there is nothing is better than a pre-poo to loosen dandruff and debris before cleansing, so SheaMoisture formulated a dandruff control pre-poo rinse. Can this get any better? They finally released a daily conditioner for the Jamaican Black Castor Oil collection in January of this year.
ORS Curls Unleashed
As far as the ORS Curls Unleashed collection, let’s start off acknowledging the beautiful illustration of Aya on the front label. I have yet to try the products and I am over the moon loving the packaging. The Lavish in Lather Sulfate-free Shampoo has now been upgraded to the Rosemary & Coconut Sulfate-Free Shampoo that is formulated with olive oil as the sixth ingredient instead of the fifteenth. Following is coconut oil, rosemary oil, and hydrolyzed keratin. This shampoo appears to be extremely moisturizing, soothing, and strengthening.
The Let it Flow Shine and Define Mousse has been upgraded to the Green Tea and Mango Shine Define Mousse that contains mango fruit extract, camellia sinensis leaf (green tea“> extract, and tocopheryl acetate (vitamin E“> to nourish and define your curls and coils while controlling frizz.
The Take Command Curl Defining Crème, now the Shea Butter and Honey Curl Defining Crème promises to provide moisturized curl definition with less shrinkage. The new formulation include olive oil, centrimonium chloride (adds conditioning agents along with slip”>, and honey (humectant”>. The new Sage and Kiwi Intense Hair Conditioner has been formulated with coconut oil, tocopheryl acetate (vitamin E”>, and anthemis nobilis flower (chamomile“> extract.
Head and Shoulders
Guess who else is listening to their curly consumers? Head and Shoulders! As a curly with a scalp conditioner, it can be challenging to find a shampoo that effectively cleanses the scalp without compromising the moisture in my hair. Well, what do you know? Head and Shoulders has a co-wash! We have not been able to get our hands on a bottle yet but these are the ingredients:
Water, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Dimethicone, Fragrance, Phenoxyethanol, Benzyl Alcohol, Citric Acid, Sodium Chloride, Prunus Amygdalus Dulcis (Sweet Almond”> Oil, Methylchloroisothiazolinone, Methylisothiazolinone, Yellow 5, Red 33, Blue 1.
I must say it’s not too bad. It appears to be full of slip from the fatty alcohols. It does not contain sulfates and at least there is some trace of oils. Will they add more? We’ll see!
Have you tried any of these new products? Let us know the scoop!
