This is what keratin treatments do to curls.
May 2, 2024
Goodbye Shrinkage, Hello Stretched Curly Hair: How to Elongate Your Curls
Shrinkage be gone.
May 2, 2024
Have You Tried This Giveaway: Curl Co Keratin Emulsion
We tried it, and we LOVED it. You will, too!
May 2, 2024
What's the Difference Between a Dominican Blowout and a Keratin Treatment
Learn the difference between the Brazilian blowout, Dominican blowout, and Brazilian Keratin Treatment.
May 2, 2024
Keratin Gets a Bad Rap, But Does It Really Deserve It?
Here are various ways keratin is being supplied to the public so you can make an informed decision on using it in your tresses.
May 2, 2024
Why Eggs & Mayonnaise DON'T Work
You’ve probably heard of this treatment, but here’s why it WON’T work.
May 2, 2024
Taren Guy Reviews Motions Straight Finish | Video
Can you safely style your natural hair straight? And the big question: do your curls bounce back? Taren Guy shares her answers.
May 2, 2024
I Did a Brazilian Blowout!
WIth all the buzz about keratin treatments, I decided to test out a Brazilian Blowout for myself.
May 2, 2024
New Keratin Smoothing Treatment Products
As keratin smoothing treatments have evolved, so have consumer need and demand for aftercare products.
May 2, 2024
Brazilian Blowout Settlement Reached
Brazilian Blowout forced to be honest with salons about the risk of their products.
May 2, 2024
Keratin Treatment Goes Formaldehyde-Free
A new generation of formaldehyde-free hair straighteners are taking the curly world by storm.
May 2, 2024
FDA to Brazilian Blowout: Stop Misleading Consumers
Government threatens to seize products if company doesn’t comply
May 2, 2024
Keratin Treatments: Pros & Cons
When it comes to straightening your hair, do the pros outweigh the cons?
May 2, 2024
Is the Brazilian Blowout Over?
A quick review of the controversy surrounding the Brazilian Blowout.
May 2, 2024
Restore Your Strands With a Keratin Treatment
Use a weekly keratin mask to strengthen hair and minimize damage.
May 2, 2024
Move Over Mickey: Premiere Orlando is Coming to Town!
Stay tuned for the freshest coverage from the world’s largest professional beauty show!
May 2, 2024
Nexxus Pro-Mend: A Miracle for Split Ends?
Is Nexxus’ new Pro-Mend treatment just a common—and controversial—system in disguise?
May 2, 2024
Hair is Art at Bronner Brothers Show
Bronner Brothers hair show draws tens of thousands of people to see what’s possible with hair
May 2, 2024
Keratin Treatments: A Dangerous Price for Beauty
Find out why some stylists are saying no to Brazilian Keratin Treatments
May 2, 2024
