Shea Moisture Moisture-Rich Ammonia-Free Hair Color System
Shea Moisture is everywhere these days! When they decided to launch a hair color system, the entire natural hair community was thrilled. Finally, a hair coloring solution that catered to the concerns of kinks, curls, and coils!
Since many textured beauties already have challenges retaining moisture and porosity issues, the fact that this color system is ammonia-free is a huge deal.
Ammonia is the ingredient in most hair dyes that lifts your cuticle so that the peroxide can penetrate and zap your natural pigment. The ammonia-peroxide duo can leave hair dry, straw-like, brittle, and of course, with irreversible cuticle damage (leading to more porosity and dryness issues”>.
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