How much time do you have in the evening to hydrate your curls?
Maintaining a regular hydration and moisturizing routine is a key challenge across all hair textures and curl patterns. This is especially true for the more active curlies in the world, whose work and play schedules collide on a regular basis.
Irrespective of career and lifestyle, curlies around the world have most likely experienced the irritation that comes with limited time to care for their hair.
Empathizing with the needs of this community, Especially Hair’s Founder Hargrove Jones created Moisture Foundation, the deep treatment that will restore much-needed moisture and softness to hair, allowing for easier styling and less breakage between wash days.
Experiencing her own frustrations with reintroducing hydration and nourishment to her daughter’s curls post-swimming in chlorinated water, Hargrove created an effective moisture delivery system that is ideal for all texture types and curl patterns. After creating the deep treatment, Hargrove knew that this formulation of renewable raw ingredients, such as Aloe Vera, Argan Oil and Apple Cider Vinegar, would be beneficial to all people with hair that needs to be gently detangled, moisturized, and repaired from environmental damage and chemical processes.
With the mission to tell the curly consumer that “there is beauty in sustainability” Especially Hair’s collection is changing hair care maintenance routines, one curl at a time. From coarse coily hair to medium porosity waves, Moisture Foundation Deep Treatment replenishes dry tresses with nourishing ingredients.
How Moisture Foundation works for your curl pattern
Moisture Foundation is great to apply on wash days as either a leave-in conditioner or rinse-out masque.
Remember, the application may be customized to your curl pattern; find the application method and/or amount provides the best solution for your porosity type and styling needs. A little bit goes a long way!
Take a look now!
- Leave-in for Coily and Curly Patterns - Due to its slightly gelatinous consistency, emulsifying the Moisture Foundation with your palms is essential to the application process. Once emulsified, apply the foundation to wet hair, focusing on the hairline, including the hair along the sides and at the base of your neck. Follow this by sectioning, and applying a quarter-size amount of the treatment from root to tip to your hair. For even distribution, use a wide-tooth comb to work the treatment through the hair. Air dry for optimal styling.
- Rinse-out for Wavy Patterns - Due to its slightly gelatinous consistency, emulsifying the Moisture Foundation with your palms is essential to the application process. Once emulsified, apply the foundation to wet hair, focusing on the hairline, including the hair along the sides and at the base of your neck. Follow this by sectioning, and applying a dime-size amount of the treatment from root to tip to your hair. For even distribution, use a wide-tooth comb to work the treatment through the hair, and leave in for 3-5 minutes. For ideal hydration and heat styling conditions, lightly rinse the Moisture Foundation out of strands. You will want to do this to leave a light coat of the product on your hair strands to act as a moisturizing barrier.
Reap the beautiful benefits of this deep treatment for dry naturally curly hair
Deep treatments are formulated to moisturize and hydrate dry hair that has been damaged due to chemical processes and environmental stressors. However, such treatments often entail complex application and long wait times. With Moisture Foundation, the application is quick and easy, allowing you to experience beautiful healthy hair each and every wash day. No matter what curl pattern or texture type you have, from fine coily hair to medium porosity waves, this deep treatment hydrates and moisturizes dry tresses with consistent, regular use to yield hydrated, easily detangled hair that is primed for a long-wearing style.
As ever, stay curly!
Because our NaturallyCurly community deserves only the best for curls, coils, and waves, the Especially Hair team is offering all of us a 20% discount on the amazing Moisture Foundation deep treatment for one weekend only! This exclusive offer starts today Friday, July 14, 2017 through Sunday, July 16, 2017. Simply click this link to get your 20% discount today >> Especially Hair Moisture Foundation!