SheaMoisture is a brand that continually expands to meet the different needs of their consumers. The brand started the Break the Walls campaign, challenging a segregated “beauty” and “ethnic” shopping experience. They launched phase two of the campaign several months later, challenging the notion of “normal hair.” SheaMoisture currently offers 150 different products for every kind of normal.
SheaMoisture was one of the first brands I tried when I went natural. It has always been a brand that curly-haired women trust, so I had no hesitation in testing out many of their product lines. After SheaMoisture gave a sneak peek of its new SheaMoisture collection on its Snapchat, we spoke with textured hair guru, celebrity stylist and SheaMoisture brand ambassador Diane C. Bailey about the new 100% Virgin Coconut Oil collection and when we can expect to see it in stores.
What's in the collection?
The new line contains lightweight formulas that deliver basic hydration, and can be used on all hair textures and types.
- The Daily Hydration Shampoo aims to cleanse and nourish the hair.
- The Daily Hydration Conditioner rehydrates and softens the hair.
- The Daily Hydration Leave- In treatment detangles, protects, and controls frizz while improving styling manageability.
- The Daily Hydration Finishing Oil Serum will smooth, protect, and add shine to the hair. This fast absorbing, silicone-free treatment contains the lightness of a milk with the potency of an oil. This is used as a finisher to lock in moisture and tame unruly flyaways for a healthy-looking shine.
How is this line different from the other collections?
This collection harnesses the power of coconut oil to nourish and beautify hair, and provides daily hydration for all hair types and textures. It may be used each and every day in any climate. I love that it’s loaded with extra virgin coconut oil, which is rich in fatty acids to support healthy hair growth. It also includes acacia Senegal to promote a balanced scalp and bring vibrancy back to dull, lackluster hair.
Can we expect a masque or deep conditioner with this line?
The rinse-out conditioner also works beautifully as a deep treatment masque. I recommend applying to damp hair, putting under a plastic cap, then using with a steamer for maximum results. You can also use it as a sleeping masque and rinse out in the morning. It’s great to use this way if hair is brittle.
Is there a need to cocktail this with the pure coconut oil product, or any other products?
I love cocktailing and it’s all up to you for what works best for your hair. This collection does offer comprehensive care, so if it you want it all in a simple collection – this is it.
Is this product line oily or greasy on the hair?
The collection offers maximum moisture, but isn’t greasy or heavy, and won’t weigh down hair.
When and where will the line be available?
SheaMoisture 100% Virgin Coconut Oil haircare collection is available online now at CVS.com, and will be more widely available in select CVS stores in early 2017.
NaturallyCurly World, will you be trying the new SheaMoisture 100% Virgin Coconut Oil Collection?
*Editor's note, this article has been updated for accuracy.