I may be a Product Junkie. I can admit that to you. That means I have more products than I likely need, I enjoy the hunt for the Holy Grail, and I will keep searching even if I've already found it.

But that does not mean my product purchases aren't well-researched or carefully considered. I want to know that other curly community members who have my hair type have loved this product first. I also calculate the price per ounce so I know I'm not getting duped by a sale or price tag. Because today is Cyber Monday, and I know your Product Junkie senses might be tingling, I wanted to share the best selling products on SHOPNaturallyCurly, and why curlies love them. SHOP is hosting its biggest sale of the year today so you can get 30% off storewide and free shipping today only. I know that's a lot to choose from, so here are some cult favorites to help you narrow down your options.

Cleansing Conditioners

as i am coconut cowash cleansing conditioner

As I Am Coconut CoWash Cleansing Conditioner (16 oz.)

$9.00 Now $6.30 ($0.39 per oz)

306 reviews have named this the most popular cleansing conditioner in SHOP

"This is my HG cowash. I absolutely love it! Great scent, cleans my scalp very well yet moisturizes at the same time. My hair is silky soft when I finish washing with this and I can also detangle while using this. I will never be without it." – jess13

eden bodyworks cowash

EDEN BodyWorks Coconut Shea Cleansing CoWash (16 oz.)

$8.99 Now $6.29 ($0.39 per oz)

"This product is amazing! I have just started to wear my hair curly again after nearly 15 years of straightening it, so it is without say that I need some deep conditioning products. EDEN coWash both cleans and conditions my hair; and after only two weeks of use, I can see my curls becoming healthier and happier." – Anonymous (Type 3b)

briogeo cowash

Briogeo Be Gentle, Be Kind Avocado + Quinoa Co-Wash (16 oz.)

$32.00 Now $22.40 ($1.40 per oz)

"Amazing cowash! I personally don't use cowashes that often because I feel like they weigh down by 2B/2C hair and leave my roots greasy, but this does NOT! Super moisturizing and loaded with natural ingredients. And since it is a 16 oz bottle I can rotate it with my regular shampoos and not run out so quickly!" – Heather W

Sulfate Free Shampoos

elucence moisture benefits shampoo

Elucence Moisture Benefits Shampoo (10 oz.)

$9.00 Now $6.30 ($0.63 per oz)

"I have never used a more moisturizing shampoo in my life. Whether on natural or chemically treated hair, nothing will leave your hair more moisturized My hair wasn't tangled and a little goes a long way." - elokinar

Curl Junkie Daily Fix Cleansing Conditioner (12 oz.)

$20.00 Now $14 ($1.17 per oz)

"Wow, I think I found my HG cleansing condish. My hair has never felt so buttery and silky in the shower. It is pricey, but I need to use less than a palmful, which is unheard of, especially for a cleansing conditioner, so it is a decent value overall. It has the mildest peppermint smell and actually cleans my hair, but is oh so moisturizing at the same time." – seamelody14

camille rose sweet ginger cleansing rinse

Camille Rose Naturals Sweet Ginger Cleansing Rinse (12 oz.)

$11.00 Now $7.70 ($0.64 per oz)

"I really enjoyed this product. It's a little on the expensive side for a shampoo, but you get what you pay for and you're getting a really big bang for your buck. A little goes a looong way. It's sulfate-free but it lathers impressively well. A quarter sized amount will take care of my entire head of 4a/4b coils. After I rinsed this out, my hair and scalp was squeaky clean but was not stripped and I could actually detangle my hair without adding any conditioner. I think every natural should at least give this shampoo a try and being that it's vegan and cruelty free is a plus!" – Taylor W.

Clarifying Shampoo

eden peppermint

EDEN BodyWorks Peppermint Tea Tree Shampoo (8 oz.)

$8.99 Now $6.29 ($0.79 per oz)

"Rejuvenating!!! I love shampoos and conditioners with tea tree oil, it was a bonus to have peppermint. After washing my hair, no matter what conditioner I use, you get the refreshing feel on your scalp. Love it!!! My hair smells good as well. I don't have flaking issues, not sure how well it does for the flaky scalp. Will try on my little girl's head, which she does. A must try." – Brandy P.

alikay black soap

Alikay Naturals Moisturizing Black Soap Shampoo (8 oz.)

$12.00 Now $8.40 ($1.05 per oz)

"It has a super helpful twist-nozzle that you can apply directly to your scalp. My hair is so soft afterwards." – Evelyn Ngugi

Deep Conditioners

mielle babassu deep conditioner

Mielle Organics Babassu Oil & Mint Deep Conditioner (8 oz.)

$14.99 Now $10.49 ($1.31 per oz)

"I LOVE this product so much!! It has amazing slip and makes my hard incredibly soft, but strong! It replenishes my high porosity, fine strands perfectly! I highly recommend everyone try this out...I promise it will become an HG product in your routine as well!" – Danielle Alyce

Aunt Jackie's Curls & Coils Flaxseed Recipes Fix My Hair Intensive Repair Conditioning Masque (15 oz.)

$9.99 Now $6.99 ($0.47 per oz)

"Love this product more all the time. First, it does a beautiful job conditioning my hair (which is medium curls). Best thing, though, is how great it is as a leave-in and/or revitalizing creme. And it smells great. My daughter, who has tighter, long curls, never wants this to run out in the house. Even my wavy-haired girl loves this creme. Thank you, Aunt Jackie!" - TJ

camille rose coconut water

Camille Rose Naturals Coconut Water Penetrating Hair Treatment (8 oz.)

$20.00 Now $14 ($1.75 per oz)

"Staple item for me. My hair LOVES this product. With this and As I Am's Coconut Cowash, my coils are defined and elongated and there's no frizz issue. My hair is an addict for this! Only issue I have is that it's an 8 oz container. Would like a larger size but it's well worth the price." - Anonymous

tgin mask

tgin Honey Miracle Hair Mask (12 oz.)

$17.99 Now $12.59 ($1.05 per oz)

"The first deep conditioner to actually penetrate my 4b/4c low'ish porosity strands! Most deep conditioning treatments sit on top of my hair and leave no lasting moisture after rinsing out, but THIS? This gets the job done!" - dsherman

OBIA Naturals Babassu Deep Conditioner (8 oz.)

$14.99 Now $10.49 ($1.31 per oz)

"This brand is amazing I can't say enough about these products they leave my hair feeling so super soft with defined beautiful curls. The scent is clean and nice but not to strong. My favorite thing about this particular product is how great it works in the kitchen, girls the crown of my head gets to TRIPPIN some times and this product sets all that straight making detangeling a breeze!" - Anonymous

Daily Conditioners

oyin honey hemp

Oyin Handmade Honey Hemp Conditioner (8.4 oz.)

$13.99 Now $9.79 ($1.17 per oz)

"Best conditioner I've ever used. Good slip, makes my hair so soft and shiny and keeps it in defined ringlets for DAYS! Last time I used I didn't wash my hair for four days. I'm more 3A than 2C. " - Anonymous

Elucence Moisture Balancing Conditioner (10 oz.)

$9.00 Now $6.30 ($0.63 per oz)

"It is amazing how moisturizing this conditioner is! I am fairly new to the curly girl method, and I am glad I found this conditioner because my conditioner search is over! I love using this as a leave in. I will definitely re-purchase in the big bottle! (MY hair is low porosity & color treated)." - Anonymous

Leave-in Conditioners


SheaMoisture Jamaican Black Castor Oil Strengthen, Grow & Restore Leave-In Conditioner (16 oz.)

$10.99 Now $7.69 ($0.48 per oz)

"It's affordable, it smells divine (and I'm usually not too big on any fragrances), and it works!! It gives me the extra moisture my 3b curls were needing, and honestly with the short length I have it now, it defines my curls so well all on its own that I'm not using a styler anymore" - Kate

soultanicals knot

Soultanicals Knot Sauce Coil Detangler (8 oz.)

$16.00 Now $11.20 ($1.40 per oz)

"So I absolutely love this stuff! It has a crazy amount of slip and is able to take my dry super tangled matted hair and turn it into detangled sleek and shiny curls. It can take me well over an hour to just detangle my 3c/4a bra strap length hair. But with this product I can detangler my whole head in less than 30 minutes. It definitely lives up to the hype. I also like that it is not glycerin heavy which I have found does not agree with my hair. My bottle came with the pump which is genius! When I run out I'm going to get the salon size. That's just how much I love this stuff! Do yourself a favor and buy this product!!!" - Miko

Mielle Organics White Peony Leave-In Conditioner (8 oz.)

$15.99 Now $11.19 ($1.40 per oz)

"I really like this leave-in. Helps moisturize, detangle, and soften my hair without giving it an oily/greasy feeling." – Dana P.


curl junkie curls in a bottle

Curl Junkie Curls in a Bottle (12 oz.)

$20.00 Now $14 ($1.17 per oz)

"Definitely one of my favorite product so far. I have type 2a-c fine wavy hair and this has been a great product for me since going CG a couple of months ago. It's very light but seems to really enhance my curls and cut down on frizz. I usually use it as the enhancer step of my LCEG styling routine. Sometimes it replaces both a cream and enhancer product." – Sara S.

Bed Head by TIGI Superfuel On The Rebound Curl Recall Cream (4.22 oz.)

$19.99 Now $13.99 ($3.32 per oz)

"I really love this product. It define my curls really well. I love the presentation, smell and consistency. I like defined curls but I don't like the crunchy feeling and this product is perfect to do so. Perfect fro wash -n-go and twist out. A little bit goes a long way" – Dailycurlz

jane carter nourish & shine

Jane Carter Solution Nourish & Shine (4 oz.)

$22.00 Now $15.40 ($3.85 per oz)

"I love this stuff. I have 3b high lift colored curls and my hair loves Nourish and Shine, makes my hair so soft with a nice shine love it." – shardae2

design essentials honey custard

Design Essentials Natural Honey CurlForming Custard (8 oz.)

$16.99 Now $11.89 ($1.49 per oz)

"Happiness in a jar. I'm still new to the whole "natural" life and I try so much with awful results. Piling product on top of product is not the life I want to live, I have recently found my cocktail and this honey custard is my .C. So often these products just leave me with flakes and crunchy hair, but this custard and my Oyin Hair Dew do the job and no 'hours' of waiting to dry. And FANTASTIC smell. Both products are not cheap but I love my results." – Kiana J.


The Original Curly Tee Towel

$21.99 Now $15.39

"This towel works well! I wish it were a little thicker but it's so much better than just using my old t-shirts. I would recommend this to a friend." - Anonymous

denman brush

Denman D3 Classic Styling Brush

$12.10 Now $8.47

"Once you realize that this is for STYLING/SMOOTHING and not detangling,you'll understand why it's a 5 out of 5. . . I take out every other row of bristles and it's PERFECT for defining my coils and smoothing out my hair for shiny, long lasting twist outs. Staple hair tool throughout the years." – atx_eve

Shop these products and the rest of SHOPNaturallyCurly's inventory on sale now for 30% off with free shipping here.

What cult favorites are you thinking of trying this Cyber Monday?