's co-founder used to straighten her curly hair out of fear of what others would think of her.

Meet Michelle Breyer, co-founder and president of, Inc., who straightened her hair out of fear of what her natural curls might look like, and what others’ reactions might be. Not until she finally gave the curls a try did she realize that her natural look rocked!

“I’m more confident with my curls than with straightened hair. With straight hair, I don’t like the way I look. My daughter doesn’t like the way I look. It’s just not me!”

Hear her Curl Story!

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Final Thoughts

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Thank you for creating this website. I'm 34 now and the only regret I have with my curls is that I wasted many years not taking care of them until much too recently.