As keratin smoothing treatments have evolved, so have consumer need and demand for aftercare products.
Rapidly Changing Category
Although keratin treatments are relatively new, the product offerings have already seen significant development and change, with the latest keratin retail offering an option to ensure that the treatment will last as long as possible. “Product delivery is the responsibility of the stylist, so it’s important that we stay informed,” says Robert Santana, platform artist for Matrix. With the right knowledge, tools and products to maintain your treatment, you are also addressing the long-term health of your hair.
“You can customize a keratin treatment to suit a client’s specific needs and wants,” says Guarneri. “It’s about finding the combination treatment and aftercare that works for your client’s needs and lifestyle.”
Read all of this quarter’s Texture! articles.