Ouidad has been the reigning authority in curly hair care for the past 30 years for their signature approach to curl care and they have just opened a new flagship location in Flatiron, New York City. Curlies can get excited for a destination that will be modern, sleek, and designed to accommodate growing clientele with a range of educational offerings for professional stylists looking to hone their skills in curl education.

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Photo: @ouidad

The new Ouidad salon features a personalized experience for every curl type whether you have loose curls, waves, spirals, coils, and curls you haven’t unlocked. The salon is located in a dynamic downtown neighborhood to be more visible to a diverse community of naturalistas looking to make the beauty salon their go-to stop for hair care. This location will include 13 stations, 6 hooded chairs for color processing, and an extensive menu of services that will include core curly treatments and men’s grooming.

“We are extremely proud to announce the opening of our new flagship in such an energetic spot of Manhattan. The Ouidad experience is often life-changing, and this beautiful new salon is an important reminder of the hair magic that comes to life when you combine our professional heritage and the curl expertise of our talented stylists with curly customers,” shares Beauty by Imagination CEO, Francesca Raminella. 

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The brand is excited to feature a roster of stylists skilled in a variety of curl techniques and who have been with the brand for over 20 years. Customers can expect stylists to be versed in a wide range of color services and curly cuts in addition to being licensed curl experts and Ouidad certified. Those licensed stylists looking to pursue a styling education from Ouidad can visit OuidadEducation.com to view a list of classes that are offered both at the new salon location and virtually. 

“Professional education is a core part of Ouidad’s curl philosophy and this new flagship studio will allow us to better service our talented stylists. Not only are our educators passionate and committed to technical excellence, but our new space allows them to work closely and effectively with the stylists to master specific curl needs, increasing their curl confidence.” - Beauty by Imagination Director Of Business Development, Nikki Krause.

If you’re not in NYC, have no fear, the brand also features two other Ouidad flagship salons located in Santa Monica and Fort Lauderdale. Ouidad will begin rolling out the Ouidad Salon Partner Program in 2023, focusing on partnering with top-tier salons to turn them into the go-to place for Ouidad Curl Care in different communities.

 
 
 
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The new flagship location is now open for those looking to get healthier, happier, more hydrated curls with a custom approach to fit their unique curly needs. They are currently seeking assistants to join the amazing staff and are taking appointments at the newly opened salon. Book your visit today and get the Ouidad experience from the experts in-house at NYC.