Lisa Price, Founder and CEO of Carol's Daughter talks the company's past, present and most importantly, its future.
Amidst reports that Carol's Daughter had filed for Chapter 11 bankruptcy the natural hair community has been discussing the events of this week at length on our Facebook, Twitter and beyond. Lisa Price, Founder of Carol's Daughter has been an inspiration for so many women in this space and in this letter she shares her feelings surrounding the company's past, its present and most importantly, its future.
I know you have read the misleading news that has been circulated around the internet during the past week because I have heard from so many of you. Thank you all for your support and concern.
It is important to set the record straight. Carol's Daughter is still going strong after twenty-one years and the future has never looked brighter. As part of our increased focus on new retail channels, we have decided to close five of our stores. This was portrayed as if we are having some challenges, but nothing could be further from the truth.
Initially, I felt it was inappropriate to toot my own horn, if you will, in the midst of some of our stores closing and the day-to-day work that must be done to continue to ensure our success. However, in this day and age of information speeding ahead of us and becoming fact before it has been verified, fact checked or vetted I fear that inaccurate perception will become my company's reality in the minds of those I hold so dear, you. My friends, supporters, cheerleaders, fans and second family.
From the days when some of you rang my doorbell looking for Healthy Hair Butter to the day my website crashed because of my first national TV appearance you have always been there for me and you are who I care about. Because of your dedication over the past twenty-one years, I have been able to do amazing things. The nationwide Target launch this past March is an opportunity that very few companies receive. I am proud of that. I am also proud and blessed to have valuable partners, like HSN, Ulta and Sephora inside JC Penney. These partnerships have enabled me to distribute Carol's Daughter in over 2,500 stores and on direct TV which is far beyond the reach of my living room in Brooklyn.
I am going to live through this bad headline knowing that our brand is as strong as ever...and right now I have to get back to work.
Lisa M. Price