We’re excited to announce Texture On The Runway is coming back September 7th in NYC, powered by Sally Beauty, and you have a chance to come!

Texture on the Runway will be kicking off New York Fashion Week with a celebration of texture in a space where we have historically been underrepresented. With our annual event, we’ve “helped change the conversation about fashion and diversity,” says NaturallyCurly Co-Founder Michelle Breyer.

If you attended last year then you probably remember the heavy gift bags filled with full-size products, and this year we’re proud to be partnering with some more amazing brands. We’re thrilled to be powered by Sally Beauty this year, and Cantu, Carol’s Daughter, Crème of Nature, Curlformers, Mielle Organics and SheaMoisture will all be sending collections down the runway. “We know that beauty is not a one size fits all approach and believe in beauty for all” says Sally Beauty Director of Merchandising, Karonda Cook, “We have a vast assortment of products and brands for a variety of hair types and textures and solutions for men and children too!”


We’re giving away two tickets to the show to include travel and hotel stay!

You can enter to win by following these steps:

  1. Follow @naturallycurly and @sallybeauty on Instagram
  2. Share a video of yourself rocking your texture and owning the “runway” like the video here. Tag your video #textureontherunway

Open to the U.S. Entries to the giveaway accepted from 07/17 through 07/31 at 11:59pm CST. The two (2) winners will be chosen at random and announced on 08/02.

This giveaway is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are at minimum 18 years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.