In the world inhabited by people who have the desire for constant change in personal fashion and style, this new permanent hair coloring system by Pravana might be right up your alley.

Yesterday the popular brand posted a couple of videos showcasing a heat-activated hair dye; when a blow dryer was applied to the crown, the clients' hair colors changed right before our eyes.

And although they are still keeping hush about the specifics regarding the seemingly magical formula, I can assume it is similar to the way a mood ring works: a coating of crystals that twist according to temperature changes, which change their molecular structure and in turn, alter the light-reflecting wavelengths.

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While blorange hair and rainbow box braids continue to break the internet, Pravana has certainly scratched the itch that some of us who crave a permanent change and wouldn't mind a little surprise (or two) incorporated into the whole process. They already had us going bananas for the glow-in-the-dark top coat which debuted just two seasons ago. Not to mention, I'm in love with their neons and vivid collections, period--so it's safe to say that they are good in my book when it comes to trust in using a system that shows and proves.

Going from darker to lighter in a matter of seconds, depending on the weather outside and also affected by your heat tool usage, the idea of a color-changing color system might just be the boldest hair trend we've seen in 2017 so far.

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Would you try Pravana's new heat-activated hair color system?

Let us know your first impression of this new product below and on NaturallyCurly's Facebook.

Read my latest article, I Just Dyed My Hair For the First Time in 2 Years.

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