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Curly texture is everywhere

Expect to see texture at Fashion Week in February

The spring fashions shown during Fashion Week in September were complemented with textured styles. Experts predict fall fashions this month will see even more curls, waves and volume.

When Allen Ruiz, North American style director for Aveda and co-owner of Jackson Ruiz in Austin, Texas, heads out to New York for February’s Fall 2011 Fashion Week, he predicts texture will be everywhere.

“At the Spring shows, there were hints of texture,” says Ruiz, who will be doing the hair at shows such as Christian Siriano and Sophie Theallet. “At the Fall shows, we’ll be seeing even more dramatic texture. Texture is here to stay, in some form or another.”

The days of runways dominated by polished, smooth tresses may be a thing of the past, as a growing number of designers are opting for textured styles to complement their collections. Stylists want to make a statement, and make it big. And there’s no better way to do that than by playing up texture, whether it be sexy beach waves or a voluminous afro.

"We’re definitely at the point where straight hair isn't anywhere close to coming back," says celebrity stylist Mark Garrison of the Mark Garrison Salon in New York, who believes texture is here to stay. "Hairdressers, designers and consumers are so excited about having mvement and texture in the hair. There's so much more we can do in terms of movements and extremes."

Garrison says texture trends are are trickling up from clients, who are embracing their waves, curls and kinks more than ever before.

"On the runway, we're seeing inspiration coming from the chair," Garrison says. Designers such as Mark Jacobs, Anna Sui, Badgley Mischka and Alice + Olivia were among those who featured textured tresses at Spring shows. And texture will be a prevalent feature on the runways in February.

Read this week's other articles about texture!

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