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Introduce your company to the Naturally Curly world!

Hoyu America Co., the international manufacturer of FAT Curls, FAT Hair and Bigen hair care and color products, is dedicated to providing innovative and affordable products to women of all ages and ethnicities. Hoyu is also one of the leading providers of hair color and hair care products in more than seventy countries worldwide. With unending passion of caring for hair for over 100 years, Hoyu strives to lead the way by setting high standards and utilizing cutting-edge technology to continually develop and  introduce user-friendly but technically advanced products that address the needs of consumers.

Can you tell me a bit about how FAT CURLS got started?

To answer the emerging natural hair trend, Hoyu developed a line of lightweight curl care solutions to target the strongest frustrations expressed by the curly-haired consumer. In March, Hoyu launched FAT Curls, the curl maintenance system that helps create, nourish and keep the ultimate curls.

Let’s talk a bit about the products!

The FAT Curls line features four new products that contain Macadamia Seed Oil and Taurine to repair and restore moisture to hair, while providing shine and protecting hair from further heat damage and controls frizz. Taurine penetrates into the hair to repair and strengthen each hair shaft. The result is healthier, manageable, bouncy hair, with more elasticity to prevent breakage. Macadamia Seed Oil protects from heat damage and provides shine.

  1. Curl Enhancing Crème conditions and lengthens curls, creating soft, smooth, shiny, natural, healthy-looking curls.
  2. Curl Reactivating Spray reactivates curls, creates shine, repairs damaged hair and protects curls against heat damage. Keratin protein helps to strengthen hair fiber.  This lightweight spray is designed to control the frizz, define your curls and restore your hair’s health and shine.
  3. Curl Defining Gel helps you control over processed, dry and lifeless curls. This advanced formula gel conditions, restores, defines and creates shiny, tighter curls.
  4. Curl Creating Mousse is humidity resistant, lightweight, alcohol-free and designed to maximize curl shape and definition, while repairing damaged curls. It controls the frizz giving you shiny, healthy-looking curls.

The FAT Curls product line retails for $8.99 at Rite Aid, Kroger, Kerr, and Navarro.

Who was your product line developed for?

It was created for Curly-haired women of all ages who struggle with their hair. They are always searching for hair products to help them with dry, unruly and frizzy curls. FAT Curls offers them a Solution – Curl Care that “Defies the Frizz!” The Fat Curls products are ideal for curly haired women. The unique formula contains Macadamia Seed Oil and Taurine to restore moisture, repair damaged hair and protect curls against heat damage. It nourishes the hair, leaving curls smoother and shinier. Curly hair becomes more manageable and easier to style.

Want to try it for yourself? Print this coupon for a discount off of any FAT Curls styling product!

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