What do you think are the biggest benefits to the subscribers?
By using Locks of Curls the customer is receiving products that we recommend especially for them. We analyze their answers in the Customer Hair Profile to make sure they’re receiving products that we believe will work best for their hair. Men and women have different hair characteristics and hair needs and we desire to cater to those needs.
We will also be selling monthly subscriptions in which the customer can get full-sizes of their favorite products from the sampling subscription sent to their home on a set schedule.
What makes your subscription service different and unique from other services?
Unlike other subscriptions, Locks of Curls is centered around the customer’s unique needs, which is why we have a Customer Hair Profile. We want to make sure the customer is getting a unique and fun experience from using our product.
Where would you like to see Locks of Curls go in five years?
In five years I would like to see Locks of Curls opening a storefront and salon in which customers can get their hair done as well as sign up for the Locks of Curls monthly box. The customers will then be able to address their hair needs on a consistent basis as well as continue to have a healthy hair journey.
Tell us about your hair journey and hair regimen!
I first inadvertently went natural in winter 2011 after using weaves as a protective style. Since I went from weave to weave, I did not bother relaxing my hair. I soon realized that my hair was growing and in August 2012 I stopped relaxing then big chopped in January 2013. Since then, I’ve had setbacks especially dealing with figuring out what my hair needed and understanding my curls. I protective style with wigs and braids quite often and make sure that I don’t use products high in sulfates, parabens, and petrolatum. I love being a naturalista!
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