Leader in Spain’s hair care category, I.C.O.N., has been recognized by many, especially with their mission of creating effective, yet eco-friendly products that benefit EVERY hair type.  Founder and hair expert Chiara Scuderi has always been passionate about creating quality products for everyone and empowering women to appreciate their hair as is. I.C.O.N. has custom remedies for all, with development happening right here in Los Angeles, CA. Her latest launch: Power Peptides is a powerful leave-on treatment to treat hair to restore strength, and ensure flexibility, condition, and shine.  

Between her passion behind her CURE line where she donated over half a million dollars to Breast Cancer research, her expertise in maintaining thicker, fuller hair after COVID-19 impacted hair growth with her 5.25 hair growth serum, and her company is made up of 90% women, Chiara is putting her dreams to life of impacting the beauty community and creating high-performance hair products backed by science, passion and ethics. We sat down to chat with Chiara Scuderi about the resurgence of Rosemary Oil in modern hair products and its benefits for hair loss.


1. What are the benefits of rosemary oil for hair? 

Rosemary oil has been used for centuries for its anti-inflammatory and antimicrobial properties. It smooths down the cuticle and heals and calms the scalp from irritation and itchiness. Rosemary oil (as well as Peppermint oil) stimulates blood circulation, promoting a healthy scalp and thereby encouraging hair growth. 

2. Are there any particular textures or hair types for which rosemary oil is ideal?

Due to its anti-inflammatory properties, Rosemary oil is ideal for all hair types, but it is erratic (where the cuticle is open – common with curly to coarse hair) and dry textures can benefit from this oil as it smooths and soothes the cuticle.

3. Is applying rosemary oil directly to your hair harmful? Should it be diluted? 

Using essential oils directly on the scalp may irritate, so you should test a small area first. It is best to mix about 3 drops of Rosemary Oil with your shampoo, conditioner, or treatment to receive maximum benefits. If applying directly to the scalp, add only a couple of drops, massage to reduce inflammation nourish the scalp, and use the remaining product from midshaft to ends working it through with your hands to seal the cuticle. 

4. Which rosemary oil-rich products do you recommend? 

At I.C.O.N. we have an amazing product – our detoxifying conditioner Awake contains organic oils (Peppermint, Eucalyptus, Tea Tree, and Rosemary Oil) to detoxify the scalp while protecting and moisturizing the hair. Our clients love the invigorating sensation it gives the scalp.

If you’re looking to understand how you can use rosemary oil to improve your hair health, check out our article hair loss.

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