Are you looking for a product to bring out your natural curl pattern that provides moisture, long lasting hold and definition? Look no further, thousands of our community members voted on their favorite products to style their curls, coils and waves. From styling creams to gels, these are the best styling products that you should keep in your curl cabinet.

Best Gel for Wavy Hair:


Jessicurl Spiralicious Styling Gel 

While it can dry crunchy, that initial crunch scrunches out really easily, leaving the hair very soft to the touch, but the curls hold up all day. No ramen-noodle curls here! One of the best parts about it is the frizz control.

"I've never loved gels b4 this one. I always found they weighed my fine-med, high-porosity, thick, 3A/2C, 10-15% iced (graying) hair down. I was always a mousse lover due to that fact, but even those were tricky. I've been embracing my curls (used to think they were just mild waves) for almost 2 decades now. This is my topper/cocktailer for extra humid days. Doesn't wreck my curl definition or bounce factor. Just scrunch after it's dry, if needed. I'd say wavy & curly peeps give it a try." -Ella

Best Cream for Wavy Hair:

Cantu Moisturizing Curl Activator Cream 

Smoothes and enhances natural curl pattern revealing frizz-free volume. Made with pure shea butter to define your waves without weighing them down, a little goes a long way.

"Love, love, love! After applying the product to freshly washed and conditioned hair my curls began to form and pop. They felt really moisturized and maintained decent hold. This is the first curl cream that I have used without having to use a gel over it to get curls. I will definitely keep rotating this in my regimen."- Jazzy

Best Mousse for Wavy Hair:

Giovanni Mousse Air-Turbo Charged Hair Styling Foam 

Your style just got better, easier, and more voluminous. Help your hair spring into action by adding a few pumps to your wavy hair for an effortless yet defined look.

"This works really nice for fine, wavy hair. It fluffs up my hair and adds a lot of body and movement. It has a light scent that doesn’t compete with my perfume."


Best Cream for Curly Hair and BEST FOR ALL HAIR TYPES:

Bounce Curl Avocado & Rose Oil Clump and Define Cream

The Define Cream is a multi-purpose luxurious leave-in cream that will leave your curls soft, bouncy and defined. It includes 10 exotic oils such as Organic Black Seed Oil, Avocado, Egyptian Abyssinian oil, Moroccan Rose, Argan oil & more! 

" I have tried dozens and dozens of curl enhancers. Nothing compares to how soft this leaves my hair with curl definition and frizz control. UNBELIEVABLE!!" -Ericka

Best Mousse for Curly Hair:

Innersense I Create Lift Volumizing Foam 

Create beautiful hair from roots to ends with this lightweight styler. Use to add texture, boost volume, define curls, shape and sculpt wet or dry hair or enjoy as a root refresher between washes.

"I would recommend this product to everyone! The way it makes my curls look and feel is amazing. I've always used mousse and hairspray until I was introduced to the Innersense product. I will never go back! My curls have never looked so good. I am truly in love with my hair again." -Linda

Best Gel for Curly Hair and BEST for ALL Hair Types:

Ecoco Eco Styler Professional Styling Gel with Argan Oil

This gel is formulated with Argan oil to define and revitalize your hair while adding brilliant shine. It has superior hold for a great wash and go, plus cam be used for keeping your edges laid for your sleek ponytail and bun.

"I love this gel so much it's a must have. I love how the smell isn't that overpowering and it doesn't dry my hair out. I use this gel for my braid outs and my curls become so defined I'm in love!"

Best Gel for Coily Hair 

Ecoco Ecostyler Professional Styling Gel with Olive Oil 

Made with 100% pure olive oil which helps attract moisture to your scalp and holds it in. This weightless gel will leave your hair with a healthy shine and a superior hold.

"This has been a "go to" product for me since I went natural in 2012. This gel is good for wash n gos, ponytails and speaking the edges of my 4a natural hair type!" -Tabitha

Best Cream for Coily Hair:

Melanin Twist Elongating Style Cream

This lightweight, elongating style cream is designed to instantly hydrate and seal the moisture into your hair, making it more manageable, while also helping to detangle and reduce knots! This generous, nutrient-rich formula, contains five of the most nourishing, all-natural hair butters on the market: shea butter, mango butter, cocoa butter, kokum butter and cupuacu butter.

"This is the first styling cream that has truly transformed my heat damaged hair. Things I used to use that worked well did not after I gave myself heat damage, but this works. It was so hard to get my hair to retain moisture but my hair comes out moisturized, shiny and bouncy everytime. I recommend this to every natural I know." -Natalia

Best Mousse for Coily Hair:

Lottabody Wrap Me Foaming Mousse

Coconut and shea oils deeply hydrate hair from the inside out, leaving hair soft and nourished with brilliant shine. Fast drying foaming mousse leaves wraps soft and full of body. Can be used for wash and wear styles, twists outs and rod sets.

"The first mousse that I've used that wasn't drying! To set my perm rods I used two large pumps with a little pump of the devacurl supercream. My curls came out smooth and silky as if I had put heat on it. As I was applying the products to my hair my curls looked AMAZING. Super defined and shiny!" -Philana

BEST Mousse for ALL Hair Types:

Design Essentials Almond & Avocado Curl Enhancing Mousse

This unique formula infused with Almond and Avocado oil has a soft-pliable hold, dries quickly, and reduces frizz while giving off a gorgeous, natural sheen.

"I use this as a second day curl booster on wet hair and I love it. It does not make my hair crunchy at all like some mousses. It's bouncy and light on my 3a/b curls. No frizz at all. This will be a staple in my curl care! Love it!" -Lisa

Best Hair Butter for Braids and Twists for ALL Hair Types:

Camille Rose Almond Jai Twisting Butter

This botanical blend of oils and butters will aid in managing thick hair, leaving a soft and smoother feel. Softens and moisturizes hair while nourishing the scalp and stimulating growth.

"This is my all time favorite and I NEVER have less than 2 jars in my possession at a time. This product is the standard by which I rate all other products! It feels good to my fingers and to my hair. My hair never cops an attitude with me and never misbehaves with this. My hair does exactly what I want it to do when this product is used. Whether a wavy ponytail, curly ponytail, or loose curl my hair shines. It leaves my hair moisturized, soft and lightweight. No flakes and no build up."

Best for Twists and Locs for Curly Hair:

Mielle Organics Pomegranate & Honey Twisting Soufflé

Bring home this styling twisting souffle for your next twist-out, braidout, or bantu knots, and enjoy intense hydration and natural shine! Made with organic ingredients including pomegranate extract, honey, and essential oils, this formula provides the nourishment, definition, and hold that you need for beautiful, healthy styling.  

"This product is SUPER moisturizing. It also defines my curls when I put it on & comb it in. I used it for my mini twists & it makes my twists look so neat. It has a perfect, LIGHT, hold for them."

What are your favorite styling products? Let us know in the comments below. See the full list of Best of the Best winners here.