To say that the natural hair scene has exploded with new brands and collections in the past five years is an understatement. We’ve seen growth across the category from product offerings to mainstream beauty stores now having a natural haircare aisle. Most notably we’ve seen celebrities throw their hat into the beauty game and use their experience to help carve out a new sector of hair care. Each celebrity totes their collection based on their signature style and iconic characters, and leverages their own expert stylists to help formulate their products.

There are plenty of celebrity hair products on the market today, but which ones actually work? You voted in the Best of the Best Awards for 2023, and according to the NaturallyCurly community these are the best celebrity hair products for curly, coily and wavy hair.

Pattern Beauty

Voted Best New Brand for All Curl Types

Source: @patternbeauty

Tracee Ellis Ross was ready to disrupt the curly industry when she debuted her Pattern Beauty line and has been skyrocketing ever since. Her brand focuses on pattern positivity and includes ingredients that are safe and nourishing for Type 3 and Type 4 textures. She’s committed to bringing self-love to each customer by providing comprehensive curl guides and education on how to wash, treat, and style natural hair. Each collection focuses on a combination of simple ingredients from nature like aloe vera leaf juice, coconut oil, honey, and jojoba oil. Most are lightly scented with fragrance notes curated by Tracee who desires to provide a luxurious experience for her customers at an affordable price.

Flawless by GU

Voted Best New Brand for Type 2 Wavy Hair

Gabrielle Union and Larry Sims are the co-founders of Flawless by Gabrielle Union which features a large range of products to make sure you have everything you need to hydrate, define, repair, and protect your hair! This brand was intentionally crafted to celebrate versatile hair types, textures, and styles all at an affordable price point, Flawless’s texture-specific products are formulated with exotic, hydrating ingredients such as Brazilian Bacuri Butter, Rice Oil Complex, Lilac Leaf Extract, leaving out harmful additives such as sulfates, silicones, and parabens. She recently debuted her newest styling collection which features a five-butter leave-in conditioner, nourishing scalp spray, and elongating custard. Type 2 wavies love her collection because it’s lightweight, nourishing, and is versatile enough to create a variety of styles. 

Donna’s Recipe

Voted Best New Brand for Type 3 Curly Hair

Source: @donnasrecipe

CEO, Tabitha Brown, and COO, Gina Woods are the co-founders of Donna’s Recipe which is an exclusively vegan hair care brand. Tabitha wanted to provide customers with a nutrient-rich, clean, and vegan product line that uses creative ingredients like sweet potatoes, nuts, and strawberries for maxim moisture penetration. Her products are focused on improving all textures and hair types but Type 3 curlies love them because they feature many moisture-based products that can help rehydrate the scalp, reduce breakage, and create definition. Tabitha’s infectious personality and enthusiasm for helping others makes her brand a stand out with easy how-to guides that help her customers find the best products for their needs.

Pattern Beauty

Voted Best New Brand for Type 4 Coily Hair

Source: @patternbeauty

Pattern Beauty is a brand so nice, it was chosen by our readers twice! This brand is especially geared towards Type 4 hair textures that tend to have tighter coils and kinks. Tighter textures need as much moisture as possible and Tracee delivers a range of products to help address length retention and delicate ends. Customers can shop products like her detangling nectar, curl mousse, palo santo leave-in conditioner, and styling cream to help improve hair with a regimen that is easy and accessible.

Did we capture your favorite celebrity brands? Let us know the products your loving in the comments below!

Desiree Johnson

Desiree Johnson

Desiree is a passionate writer who loves to advocate for multiracial and diverse audiences in her writing. She enjoys writing and creating content that challenges and inspires people whether that's through a blog or social media management. As a Content Specialist in Austin, Texas she writes marketing content to help people improve their websites. She is passionate about diversity, education, and looks forward to developing compelling content with brands she loves.

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