The American Beauty Tour is a one-of-a-kind tour dedicated to revamping and reviving the hairstyles, whether they be wavy, curly, coily or straight. Da Costa and her style team will demonstrate the myriad possibilities."A total American Beauty is a woman who is mentally, physically and spiritually complete, fashion forward and loves beauty and style," says Da Costa.The tour will feature the winners of the American Beauty Tour Sweepstakes.

Last fall, contestants submitted essays describing American Beauty for a chance to win a makeover -- a makeover that celebrates natural beauty. Contestants submitted essays last fall about themselves and their hair. After the transformation, each American Beauty will strut herself down the catwalk. The tour features panel discussions with makeup and fashion expert. Celebrities also will be on hand at various stops, including Blair Underwood in Los Angeles and Cindy Blackman in New York. Sponsors include NaturallyCurly.com, PhytoSpecific, Jane Carter Solution, Becca Cosmetics Hueman Bookstore and the N Boutique.

Diane Da Costa will transform winners of the American Beauty Tour Sweepstakes. Da Costa has more than 20 years of experience in the beauty industry. Her hairstyles have been featured in such beauty publications as Elle, Essence, Ebony, Latino, In Style and O Magazine. She has been a personal stylist for such celebrities as Lauren Hill, Lenny Kravitz, Underwood, Blackman and L'Oreal model Janine Green. Da Costa is the author of Textured Tresses: The Ultimate Guide to Maintaining and Styling Natural Hair, and has been touring to sold-out audiences around the United States and the Caribbean, addressing beauty and style concerns. Da Costa's philosophy is simple: textured hair is beautiful hair, whether that texture is straight, wavy, curly or tightly coiled. As part of the tour, Da Costa is committed to spread diabetes awareness, and has pledged to donate all net proceeds from a silent Art & Design auction at the kick-off event to the America Diabetes Association. In addition, she will provide makeovers to members of DIVAbetics, an outreach organization for women with diabetes. Da Costa, whose father and brother both have diabetes, is a member of the planning committee for the "Live the Good Life" gala, an annual fund-raiser for the American Diabetes Association. "I've linked myself to this cause in the hopes of alleviating the frustration and stress of individuals living with diabetes with life-changing hair and beauty transformations," Da Costa says. Get more information here about the tour and the American Beauty winners.


Upcoming American Beauty Tour Dates 2008

  • Austin, TX – 6/22/08
  • Los Angeles - rescheduling for a date in this summer
All dates subject to cancellation or changes. Further details and logistics will be provided closer to the event date.