New Keratin Smoothing Treatment Products

2012-09-07 13:10:43

New Keratin Smoothing Treatment Products

As keratin smoothing treatments have evolved, so have consumer need and demand for aftercare products.

Empowering and Educating


Because keratin is adhered to the cuticle of the hair with heat, the smoothing effects eventually wear off. “Working to maintain a keratin treatment is like protecting an investment,” says Fenice. If used regularly, at-home aftercare products allow clients to extend the life of their keratin treatments to their maximum potential. According to INOAR marketing and sales director, Fabiana Allegro, when the company asked two models to use two different sets of products following their smoothing treatments, the model who used the targeted aftercare products saw smoothing results for five months — twice as long as the other model’s results lasted.

For stylists hoping to establish a connection with keratin clientele, aftercare products provide a special opportunity as stylists teach the clients how to maintain their treated hair at home. “If a client goes home and doesn’t do anything special to maintain her hair, it’s like going to a doctor and then not filling your prescription,” says Farouk’s Lisa Marie. “Give clients the tools and the products they need to keep their hair in good shape after a treatment. Many stylists aren’t comfortable with selling products, but don’t think of it as retailing; it’s educating your clients and helping them to maintain their keratin treatment.”

In addition to products, tools also support the maintenance of a keratin treatment. Bio Ionic’s brushes, flat irons and blow dryers are infused with a blend of 32 minerals called a Nano Ionic Complex, which reconditions and rehydrates as hair is dried and styled.

Stylists can further educate clients about lifestyle hazards that can potentially shorten the lifespan of a keratin treatment. “Swimming can have the same effects on a keratin treatment that a harsh shampoo may have,” explains Allegro. “Salt water and chlorine can strip away the keratin, cutting the length of the treatment in half if extra measures are not taken to protect the hair.” Allegro suggests saturating the hair with tap water and slicking on a leave-in conditioner before swimming. This technique will allow the hair to absorb less of the harmful salt water or chlorine and protect the keratin treatment. Similarly, after working out, the client should cleanse the hair thoroughly of sweat and replenish moisture with a leave-in treatment.

Read More: 10 Worst Things Your Stylist Can Say

  • 3 of 5
Cassidy Blackwell

Cassidy Blackwell

With so many keratin products on the market, choosing the right one, that provides the right results, without using chemicals is difficult. Natural and Organic hair treatments is the way the hair market is going such as Argil Therapy, which is a natural keratin treatment that uses white clay and amino acids. This keratin hair treatment is washed the same day and provides instant shine and brightness to the hair. I recommend Argil Therapy from Jean De Perle Paris.
I had been wanting to be more natural but was not liking the products I tried. I don't like the idea of formaldehyde or lye stuff. I was told about this new product called Obey and after searching around, I found it online at Anyway, even though I don't usually order stuff online, I decided to try it because it looked great and the price was right. You know, sometimes you just get really surprised in a good way. This stuff really works. It did just what I wanted by just softening my curl, but it reduced the bulk and I can wear it natural or curly or straight and it's so manageable and shiny. My husband absolutely loves it because now I even let him touch my hair! It has been 3 months already and it still looks the same. I'd really like to know if anyone else has tried it and what they think.
I use keratin on my curls but I've been more careful about the ingredients list for formaldehyde. Cocoa Keratin is the most natural I could find and it works really well!