“We haven’t heard one negative thing about it,” says Kendall of the Joseph Martin Salon.
“It will smooth the hair out, and it makes the texture of the hair feel better. A lot of people lack keratin in the hair,” says Kendall, who stressed how the quality of hair is improved after the treatment.
But the question of texture arises: How does the Japzilian affect one’s natural texture? With the use of the natural protein keratin, the Japzilian claims to create uniformity in texture and deep condition the hair to reduce frizz. Creating uniformity in the hair texture is a tricky task that G-San carefully executes. First, he examines the hair’s texture in different areas of the head. Depending on which area needs the most work, G-San will decide what area to start with and give it extra attention throughout the procedure. No one spot will be curlier than the other.
But with the promise to soften natural ringlets, it’s easy to be skeptical about what’s actually in the Japzilian treatment. After so many Brazilian Keratin Treatments were exposed for their use of formaldehyde, many stylists and consumers alike are now leery of keratin treatments.
“A lot of people are nervous about formaldehyde,” says James Kendall. “This is why he came up with this concept. He didn’t want to work with formaldehyde, so he combined the two for a completely safe treatment that gives bounce and still keeps the quality of the hair.” Kendall assured me that G-San is very knowledgeable and a trustworthy stylist. “He is so meticulous and he has trained the staff. The concept is amazing. No smells, which makes everyone happy.”
But is the Japzilian for everyone? So far, G-San has received nothing but praise for his creation. “They absolutely love it. We haven’t heard one negative thing about it,” says Kendall. “He’s found a way to manipulate the hair so that it works for everyone.” The results are spectacular, and for some the Japzilian is a relief. The natural keratin proteins and the elements of the Japanese straightening perm work to produce smooth hair that is ready for all occasions.
“Anyone that wants to just wake up and go should really look into the Japzilian,” says Kendall, whose wife invested in the treatment. Kendall’s wife, who is the mother of three children, doesn’t exactly have much time in the morning for styling her hair, so the Japzilian was the perfect solution. “My wife has one and she gets up, ruffles her hair and it looks like it’s just been done.”
So far, the Japzilian is only offered in Beverly Hills, but it’s an interesting concept that will likely be adopted by stylists across the nation.
“It’s a new time in the hair business. We’re so advanced now,” says Kendall, who urges women to take care of their hair, and insists that the Japzilian provides both the look and feel of healthy hair. “It’s a way to look well taken care of,” and Kendall cannot stress enough how important hair is to our lives. “Hair tells a story about the woman.”
To schedule an appointment for a Japzilian, simply call 310-274-0100.
