What is your identity in addition to being curly?
That was the question posed to a group of influencers at Biolage’s All-Things-Curl Pop-Up Brunch this week in New York. And for a dynamic and influential group of influencers who have made a name for themselves for their curls and coils – a group that included such incredible women as @ohhthatsjustflash, @globalcurls, @arleniax3, @curlsandgracee, @curlsnpearlsss -— it was a tough question to answer.
Curly hair, as we know, can define us, especially if it’s how we make our living.
The event, led by curl stylist and influencer Isabella Vasquez (@CurlPop), was equal parts therapy and education, with some amazing Biolage products thrown in. The focus was about how our curls make us feel as well as topics such as the importance of proper scalp health (we felt each other’s scalps!), frizz tips (it was a rainy day so this was very timely) and curly bangs (at least two thirds of the influencers rocked amazing curly bangs!)
For a group that regularly attends curl events, this one stood out for many of us. We were encouraged to open up and share stories and feelings. More than a few tears were shed.
It was also an opportunity to learn about Biolage’s involvement in 1 % for the Planet – a global movement inspiring businesses and individuals to support environmental solutions through annual membership and everyday actions. 1% for the Planet was started in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies). Both successful entrepreneurs, they recognized the power of collective action to protect the environment. Today, businesses and individuals continue to make the 1% for the Planet commitment, creating greater impact every year.
Biolage Global VP of Marketing, Digital and Education Nour Tayara holds the attendees' attention.
During the free-flowing conversation, Vasquez interviewed @curly.azahara, Biolage ambassador and one of the top curl influencers in Spain. She recently had returned from a trip to Colombia, where she learned about water conservation – the focus of Biolage’s environmental efforts.
Biolage’s Global VP of Marketing, Digital and Education Nour Tayara was on hand to share the company’s vision and to listen to the conversations. “You can feel the high level of engagement with beauty and hair concerns. For a brand to solve hair needs, understanding products in an empathetic way is key.”
Isabella Vasquez and Michelle Breyer
On Tuesday morning, I was treated to the CurlPop experience, which included a detoxifying cleanse, one of the best scalp massages I’ve ever had, and an amazing cut that literally made my curls pop. She also gave me some tips to getting volume and curl definition, which included scrunching Biolage Curl Defining Elixer into my soaking- wet curls.
So what is my identity in addition to being curly? I’m a storyteller. I’m a mom and wife. I’m a yogi. I’m a friend.
Who are you?