Q: What sort of measures should women take to prevent heat-styling damage?

Ouidad: First, I would try to avoid excessive use of heat-styling tools. Instead of using a blow dryer with heat to dry your hair, I would always encourage letting it dry naturally or using a diffuser on low heat. If you must use heat-styling tools, you should give your hair extra protection to help it maintain moisture. My Climate Control Heat & Humidity styling gel is a styling product that also provides a layer of protection to help seal in moisture to the hair shaft even when heat-styling tools are used.