This is what keratin treatments do to curls.
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This is what keratin treatments do to curls.
Shrinkage be gone.
You have to be prepared for and informed about keratin treatments before undergoing one. Don’t believe the “Five months only, semi-permanent” fairy tale, and find an experienced stylist.
We tried it, and we LOVED it. You will, too!
Wondering what the difference is?
Learn the difference between the Brazilian blowout, Dominican blowout, and Brazilian Keratin Treatment.
Here are various ways keratin is being supplied to the public so you can make an informed decision on using it in your tresses.
You’ve probably heard of this treatment, but here’s why it WON’T work.
Can you safely style your natural hair straight? And the big question: do your curls bounce back? Taren Guy shares her answers.
WIth all the buzz about keratin treatments, I decided to test out a Brazilian Blowout for myself.
As keratin smoothing treatments have evolved, so have consumer need and demand for aftercare products.
Brazilian Blowout forced to be honest with salons about the risk of their products.
A new generation of formaldehyde-free hair straighteners are taking the curly world by storm.
Government threatens to seize products if company doesn’t comply
When it comes to straightening your hair, do the pros outweigh the cons?
A quick review of the controversy surrounding the Brazilian Blowout.
Use a weekly keratin mask to strengthen hair and minimize damage.
Stay tuned for the freshest coverage from the world’s largest professional beauty show!
Is Nexxus’ new Pro-Mend treatment just a common—and controversial—system in disguise?
Bronner Brothers hair show draws tens of thousands of people to see what’s possible with hair
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