Does Keratin Damage Curly Hair?

This is what keratin treatments do to curls.

Goodbye Shrinkage, Hello Stretched Curly Hair: How to Elongate Your Curls

Shrinkage be gone.

My Kerasilk Keratin Treatment Review – The Good, Bad, And Ugly

You have to be prepared for and informed about keratin treatments before undergoing one. Don’t believe the “Five months only, semi-permanent” fairy tale, and find an experienced stylist.

Have You Tried This Giveaway: Curl Co Keratin Emulsion

We tried it, and we LOVED it. You will, too!

Do You Need Amino Acids or a Keratin Treatment?

Wondering what the difference is?

What's the Difference Between a Dominican Blowout and a Keratin Treatment

Learn the difference between the Brazilian blowout, Dominican blowout, and Brazilian Keratin Treatment.

Keratin Gets a Bad Rap, But Does It Really Deserve It?

Here are various ways keratin is being supplied to the public so you can make an informed decision on using it in your tresses.

Why Eggs & Mayonnaise DON'T Work

You’ve probably heard of this treatment, but here’s why it WON’T work.

Taren Guy Reviews Motions Straight Finish | Video

Can you safely style your natural hair straight? And the big question: do your curls bounce back? Taren Guy shares her answers.

I Did a Brazilian Blowout!

WIth all the buzz about keratin treatments, I decided to test out a Brazilian Blowout for myself.

New Keratin Smoothing Treatment Products

As keratin smoothing treatments have evolved, so have consumer need and demand for aftercare products.

Brazilian Blowout Settlement Reached

Brazilian Blowout forced to be honest with salons about the risk of their products.

Keratin Treatment Goes Formaldehyde-Free

A new generation of formaldehyde-free hair straighteners are taking the curly world by storm.

FDA to Brazilian Blowout: Stop Misleading Consumers

Government threatens to seize products if company doesn’t comply

Keratin Treatments: Pros & Cons

When it comes to straightening your hair, do the pros outweigh the cons?

Is the Brazilian Blowout Over?

A quick review of the controversy surrounding the Brazilian Blowout.

Restore Your Strands With a Keratin Treatment

Use a weekly keratin mask to strengthen hair and minimize damage.

Move Over Mickey: Premiere Orlando is Coming to Town!

Stay tuned for the freshest coverage from the world’s largest professional beauty show!

Nexxus Pro-Mend: A Miracle for Split Ends?

Is Nexxus’ new Pro-Mend treatment just a common—and controversial—system in disguise?

Hair is Art at Bronner Brothers Show

Bronner Brothers hair show draws tens of thousands of people to see what’s possible with hair